Paging Chicken Little
This is one of those, "Ok, we'll give you credit for throwing in everything including the kitchen sink" deals. The Brit equivalent of Con Ed guys are messing around underground and they "burst the pipe." The pipe in question being that of BT Broadband, the Brit equivalent of Earthlink or something. What comes out of the pipe is everything in the known universe, shooting into the air geyser-style, then falling down all over the place, creating the kind of cute, injury-free havoc you might see in a G-rated Spielberg film, replete with the hokiest of wacky music tracks. Basically, it's just another opportunity for The Mill to strut its effects stuff, and you damn well bet they do just that.
Client: BT Broadband Agency: St. Luke's, London CW: Alan Young AD: Julian Vizard Agency Producer: Kate Male Director: Garth Jennings/Hammer & Tongs, London Effects: The Mill, London Music: Joby Talbot/Music Sales