With a couple of kids who look as if they escaped from an old episode of "Clutch Cargo," Davey and Tommy wrestle over the last can of Mountain Dew. Dad arrives just in time to mediate the dispute. Trouble is, he's thirsty too and guzzles down the Dew. A starkly different take from recent "Do the Dew" commercials that are all caffeine action in every frame, this spot won over the judges with the punch line of the kids learning a life lesson. Tommy asks, "What just happened here?" and Davey responds, "We got hosed, Tommy, we got hosed."
Chief creative officer: Ted Sann
Executive creative director/Copywriter: Bill Bruce
Art director: Doris Cassar
Executive producer: Hyatt Choate
Assistant producer: Amy Schachner Animation co.:
Wreckless Abandon, East Granby, Conn.
Director: Michael Bannon
Editorial co.: Briarpatch, Vancouver
HONORABLE MENTION: Pepsi, "Now & Then-Britney"/Omnicom's BBDO, New York