In the Pink

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Hey, it's Gretchen Mol, one of the stars of Neil LaBute's critically unacclaimed The Shape of Things, showing us the shape of some of her things. But even if you don't know it's Gretchen Mol, it's a gorgeous ad anyway. And that's, of course, the more recognizable Kyle McLachlan, contemplating a lava lamp. "These images are a continuation of the Skyy cinema campaign, only now we use actors in our scenarios," says Lambesis CD Chad Farmer. "The lighting and atmosphere are an attempt to create the classic cinema glamour feel." As is usually the case with booze clients, when Farmer attempts something, he succeeds.

Agency: The Lambesis Agency Client: Skyy Vodka CD/AD: Chad Farmer Photographer: Matthew Rolston