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Pipe Dream

Published on .

There are few things more difficult to pull off than a sex/humor print combo. But Boston shop Clarke Goward has managed to do it handily in this laddie-ready poster for a Vermont hard cider called Woodchuck. "The hard part, of course, was getting the shot right," says ACD Tom Kelly. "We had to ask the model to take off her underwear, because it was in the shot. Then her bra was too bulky, causing wrinkles in her shirt. But it's all about the details."

Agency: Clarke Goward Client: Woodchuck Draft Cider CD/AD: Jim Amadeo ADs: Chris Pinkham, Frank Lopresti ACD/CW: Tom Kelly CWs: Lawson Clarke, Pete Shamon Photographer: Michael Indresano

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