Many women will agree that men are clueless and they stink. Here, the two negatives are put to positive comic use for Mitchum deodorant. In the best of four spots, a man holds a baby at arm's length and it's happy; he holds it to his chest and it cries. Quite reminiscent of the award-winning McDonald's happy/sad baby on the swing, but it still works like a charm. Elsewhere, a guy throws everything out of his fridge in a fruitless search for the foul odor; another guy gets so much room on an outdoor escalator he might as well be a leper; and yet another hapless dude jumps into a cab, only to have the driver bail on him. Nasty!
Client: Mitchum Agency: Deutsch/N. Y. ECD: Kathy Delaney GCD: Cheryl Van Ooyen ACD: David Rosen CWs: Jeff Bartsch, Alex Flint AD: Jeison Rodriguez Agency Producer: Nicole Lundy Director: Jonathan David/ MJZ Editor: Dick Gordon/Mad River Post Composer: Chris Girand