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Two Ohio creatives parlayed their love of hunting and fishing into this striking ad for an outdoor glove company. Displayed alongside rods and guns at trade shows, the poster is divided into three strips "like a three-act play," says CD John Pattison. Inspiration for the ad was born of experience - sort of. "We wore the gloves around the office for a few days," says Pattison, "and realized that they're really warm; burn-the-hair-off-your-knuckles warm." Now there's an image.

Client: Glacier Glove Agency: HSR Business to Business AD: John Pattison CW: Paul Singer CD: Tom Rentschler Photographer: Steve Paszt

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