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Presto Derange-o

Published on .

An Asian-market Nike Presto campaign gets a way cool international hip-hop treatment, and Venice, Calif.-based Motion Theory gets a dazzling visual showcase in a pair of spots that feature so-called post-graffiti art. This involves real-life graf guys, led by Brooklyn-based David Ellis, aka Skwerm, painting on Plexiglas in front of a greenscreen, whizzed into theoretical motion via a blend of live action, design and animation, and backed by a punchy track by one DJ Uppercut. It's quite a departure from last year's Eurocentrically awesome "Angry Chicken," but now that we hate the French, the timing is perfect.

Client: Nike Agency: Wieden + Kennedy, Tokyo CDs: John Jay, Sumiko Sato CW: Barton Corley AD: Eric Cruz Agency Producer: Kenji Tanaka Directors: Mathew Cullen, Eric Cruz/Motion Theory Graffiti Artists: David Ellis, Sasu, Frek Editors: Mark Hoffman, Jutta Reichardt/Motion Theory Music: DJ Uppercut

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