Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Presto Derange-o

Published on .

An Asian-market Nike Presto campaign gets a way cool international hip-hop treatment, and Venice, Calif.-based Motion Theory gets a dazzling visual showcase in a pair of spots that feature so-called post-graffiti art. This involves real-life graf guys, led by Brooklyn-based David Ellis, aka Skwerm, painting on Plexiglas in front of a greenscreen, whizzed into theoretical motion via a blend of live action, design and animation, and backed by a punchy track by one DJ Uppercut. It's quite a departure from last year's Eurocentrically awesome "Angry Chicken," but now that we hate the French, the timing is perfect.

Client: Nike Agency: Wieden + Kennedy, Tokyo CDs: John Jay, Sumiko Sato CW: Barton Corley AD: Eric Cruz Agency Producer: Kenji Tanaka Directors: Mathew Cullen, Eric Cruz/Motion Theory Graffiti Artists: David Ellis, Sasu, Frek Editors: Mark Hoffman, Jutta Reichardt/Motion Theory Music: DJ Uppercut

Most Popular