Retail/Fast-Food: Target Stores

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"Blue" from Color Your World"

Creative Director/Art Director: Dave Peterson

Associate Creative Director/Copywriter: Amie Valentine

Producer: Selannie Tyc

Production Co.: Believe Media, Los Angeles

Director: Floria Sigismondi

Red hot, on target retailer Target Stores turns blue in this futuristic spot set to a Devo track: A woman wearing blue pops out of a Murphy bed decorated with rolls of Charmin; blue Zest soap boxes line the medicine chest; her living room has a blue Windex bottle chandelier; and her baby strolls in a carriage constructed out of Pampers packages. The beauty of the spot is found not just in its music or pop art images, however, but the finesse of the marketer to put co-op dollars to branding use on TV.


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