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Sex First

Published on .

Friends of the Earth is getting hip, with a funky, funny print campaign aimed at the next generation of SUV buyers. The ads direct traffic to the aggressively-URL'd foe.org, and "Protect and survive" is a pretty cool slogan - sounds like something from a comic book. Other ads take on issues like nuclear power and tax breaks for polluters, but this is the funniest of the bunch.

Client: Friends of the Earth Agency: D'Arcy/N.Y. ECD: Graham Woodall CW: Eric Quennoy AD: Jason Levine Photographer: James Smolka

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