Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sex First

Published on .

Friends of the Earth is getting hip, with a funky, funny print campaign aimed at the next generation of SUV buyers. The ads direct traffic to the aggressively-URL'd foe.org, and "Protect and survive" is a pretty cool slogan - sounds like something from a comic book. Other ads take on issues like nuclear power and tax breaks for polluters, but this is the funniest of the bunch.

Client: Friends of the Earth Agency: D'Arcy/N.Y. ECD: Graham Woodall CW: Eric Quennoy AD: Jason Levine Photographer: James Smolka

Most Popular