×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Shiznit One, Purl Two

Published on .

Boost Mobile is apparently some sk8ter boyz from Down Under in a joint venture with Nextel (chirp!) and Motorola. Hence a campaign that would probably be insulting to old people, if they could make any sense of it at all, by having senior citizens carry on as if they were Gen Zers, spouting nonstop wigga mallspeak . But the target is sure to find it funny, and as for the oldsters, who the hell cares what they think? Super, played over a Fabolous track: "Designed for young people. But it's just more fun showing old people." The scripts are so good and so well acted, this is sure to be a series on the WB next month.

Client: Boost Mobile Agency: Team One Advertising CCO: Tom Cordner ACD/AD: Frank Beneduci CW: John Maxham Agency Producer: Monica Bunch Director: Kuntz & Maguire/MJZ Editor: Jay Haygood/Spot Welders Music: Fabolous

Most Popular