Client: Motorola Agency: Ogilvy & Mather CD: Dan Burrier AD: Joe Lewis CW: Matt Ian Director: Frank Todaro Production Company: @radical.media Editor: J. J. Lask, Go Robot
For Eyes, a discount designer eyewear chain, pits itself against a prototypical boutique in its new television campaign. The success of the spots relies heavily on the acting skill of the boutique salesman, a perfect combination of supercilious condescension and inanity. When one potential customer remarks that she's seen a pair of glasses for cheaper at For Eyes, the salesman warns her that they're not the same thing. "These glasses speak," he begins, and when she doesn't respond to that he completes his sentence: "French." As she examines the glasses, he begins to mutter French nonsense syllables under his breath. In another, he uses a game show-like announcer to pitch the extras that come with the boutique's glasses - mainly packaging and a plastic case. "Look," the announcer booms. "It snaps shut." He holds up tissue paper. "So fluffy," he cries.
Client: For Eyes Agency: DeVito Verdi CD: Sal Devito Creative Team: Chris Turner, Scott Kaplan, Joel Tractenberg, Brad Emmett Agency Producer: Barbara Michelson Director: Scott Burns Production Company: Tool of North America Editor: Glen Conte, Red Car