That sure was a great scandal when Rolling Stone bit the fast-food hand that feeds it with that Mickey D's reference in an ad that ran in Ad Age several weeks ago. So much for the perception and reality of copywriting. McDonald's is probably working on a McWenner sandwich. But this bold, stark, compulsively readable long-copy trade campaign, which has quite a distinguished history to live up to, rocks on its own terms - and we love the way it relentlessly attacks the greedy, stupid execs who run the record industry. Nice penmanship by the AD, too.
Client: Rolling Stone Agency: BBH/New York CD: Kevin McKeon CW: Peter Rosch AD: John Hobbs