A gorgeous spot for New Balance running shoes has the lush quality of an extended dream worthy of, well, a Nike spot. A leggy lass runs alone on a two-lane highway surrounded by craggy mountains, glistening pools and a wide-open blue sky. The only sound is her ragged breathing, resonating as if from inside her head. Storm clouds develop suddenly, and soon rain is hitting the ground hard. Looking fearfully over her shoulder she speeds up, managing to stay just steps before the storm. The road bloats and stretches in an aerial fisheye shot until it resembles a globe. The woman finds brief respite beneath an underpass. To one side the sky is blue, the land dry. Behind her the storm is sweeping the valley. She takes a deep breath and takes off running. The tag: "What keeps you running?"
Client: New Balance Agency: MVBMS/Euro RSCG/N.Y. CD/AD: Rocky Pina CW: James Overall Agency Producer: Megan Mindler Director: Agust Baldersson/Headquarters Editor: Steve Bell/Berwyn Editorial Sound Design: Marshall Grupp/Marshall Grupp Sound Design Visual Effects: Rob Harvey, Grahame Andrew/Lola