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Suspension of Disbelief

Published on .

Inspired effects and great music, all done Down Under, shock us into recognizing the heretofore unknown Tenneco, an automotive supplier. In one spot, we're treated to a clutterbustingly bouncy world without shock absorbers, while in another the company's stock symbol, TEN, becomes a tunnel through which other automotive stocks must pass - as a business type is startled by his hallucinatory newspaper. This debut national broadcast campaign from Red Phone Advertising, a Detroit boutique founded as a consultancy by former Auto Week editor George Levy, and staffed in part with former Doner creatives, is auspicious, to say the least.

Client: Tenneco Agency: Red Phone Advertising CCO: George Levy CD/CW: Jerry Preyss CD/AD: Bryan McPeak Agency Producer: Bob Rashid Director: Charlie Watson/Neue Sentimental/ Independent Films, Sydney Editor: Guillotine, Sydney Music: Rafael May Music, Sydney Effects: Fin, Sydney

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