×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Suspension of Disbelief

Published on .

Inspired effects and great music, all done Down Under, shock us into recognizing the heretofore unknown Tenneco, an automotive supplier. In one spot, we're treated to a clutterbustingly bouncy world without shock absorbers, while in another the company's stock symbol, TEN, becomes a tunnel through which other automotive stocks must pass - as a business type is startled by his hallucinatory newspaper. This debut national broadcast campaign from Red Phone Advertising, a Detroit boutique founded as a consultancy by former Auto Week editor George Levy, and staffed in part with former Doner creatives, is auspicious, to say the least.

Client: Tenneco Agency: Red Phone Advertising CCO: George Levy CD/CW: Jerry Preyss CD/AD: Bryan McPeak Agency Producer: Bob Rashid Director: Charlie Watson/Neue Sentimental/ Independent Films, Sydney Editor: Guillotine, Sydney Music: Rafael May Music, Sydney Effects: Fin, Sydney

Most Popular