Technology/Communications: IBM

Published on .

"The Heist"

Creative Directors: Chris Wall, Susan Westre

Art Director: Jeff Curry

Copywriter: Jeff O'Keefe

Producer: Lee Weiss

Production Co.: Pytka, Venice, Calif.

Director: Joe Pytka

The harried manager of a large company is telling two police detectives, "They took everything." The threesome walks into a giant, near-empty room where they encounter another employee, who tells his boss that nothing was stolen. In fact, all the information was simply transferred to the lone server against a wall. "I sent out an e-mail," the employee tells the bewildered manager. "What's a server?" one cop asks. Welcome to IBM Corp.'s version of downsizing.

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