Creative Directors: Chris Wall, Susan Westre
Art Director: Jeff Curry
Copywriter: Jeff O'Keefe
Producer: Lee Weiss
Production Co.: Pytka, Venice, Calif.
Director: Joe Pytka
The harried manager of a large company is telling two police detectives, "They took everything." The threesome walks into a giant, near-empty room where they encounter another employee, who tells his boss that nothing was stolen. In fact, all the information was simply transferred to the lone server against a wall. "I sent out an e-mail," the employee tells the bewildered manager. "What's a server?" one cop asks. Welcome to IBM Corp.'s version of downsizing.