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Tic Tac Whoa

Published on .

In a frenzy of spray painting and roof jumping worthy of Nike, Steve Chase's director's cut of his "Tic Tac Toe" Canadian Xbox spot is a thing of crisply shot and edited beauty. The camera stays in close as a bunch of athletically inclined fellas run around wildly from roof to roof spray painting we don't know what. An aerial zoom-out at the end reveals they're playing tic tac toe on an entire city block. Tag: "Games at a higher level."

Client: Microsoft Xbox Agency: MacLaren McCann, Toronto CD: Dave Kelso AD: Gerald Flak CW: James Dunlop Agency Producer: Sandy Cole Director: Steve Chase/The Partners', Toronto Editor: David Baxter/Panic & Bob, Toronto

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