UV: Groovy

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The year-old line of UV flavored vodkas has a garishly arresting outdoor campaign to match its garishly arresting flavors and drink ideas. A third ad, featuring blue raspberry vodka and lemonade, touts a drink called a blue bombsicle. The sour apple-flavored vodka that powers the caramel apple martini, made with butterscotch schnapps (is there really such a thing?), seen here, is too icky to contemplate, but on the web at the beautifully designed UVvodka.com, also credited to Olson + Co., everything looks good enough to drink all night.

Client: Phillips Distilling Co. Agency: Olson + Co. CD: John Olson ADs: Cindy Olson, Andrea Floren CW: Derek Bitter Photographer: John Mowers Production Artist: Greg Goranson