Client: ESPN.com Agency: Ground Zero CD: Court Crandall CW: Steve McElligott AD: Jeff Church Director: Jesse Peretz Production Company: X-Ray
There's No "I" in Team
Every amateur athlete dreams of the big-time sponsorship. Shimano, the bike company with a 10-speed sense of humor, is taking steps toward equal opportunity sponsorships with its fictitious corporate sponsor, Me Industries. Touting the wide release of its high performance bike shoes, the company's print campaign includes a fake sponsorship contract ("I agree to represent Me to the best of my physical and mental abilities."), decals, and real iron-on logos for clothing.
Client: Shimano Agency: Crispin Porter + Bogusky CD: Alex Bogusky AD: Amee Shah CW: Scott Linnen Digital Artist: Milan De Vito Photographer: Sebastian Gray