Whale Done

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A campaign for a Florida fishing rod maker lends comic credence to the tall tales used to describe the size, weight and beauty of the one that would ordinarily get away. In other executions, two hooks are required to catch one fish, and a fish-shaped hole in the wall attests to a truly man-sized mount.

Client: Rodbenders Agency: WestWayne CD: Scott Sheinberg AD: Joel Davis CW: Kevin Botfeld