Saturn's having a "Maybe a little too honest" sales event, which promises comedy, and Goodby, Silverstein delivers. "You're like an inch away from my face and it's really freakin' me out," one salesman says to a customer. Another prospective buyer says, "I bet the ladies are gonna love me in this thing, right?" The salesman replies, "Not necessarily. People overestimate how much a woman cares about a man's car." In the best spot of the three, a saleswoman, in the intimate confines of the front seat, says to a guy, "No, I can't throw in a sunroof, but I will tell you this: You've got a pirate on the hair ship." The mortified man has corn in his goatee.
Client: Saturn Agency: Goodby, Silverstein & Partners CD: Jamie Barrett AD: Dave Laden CW: Matt Smukler Agency Producer: David Yost
Director: Kuntz & Maguire/MJZ Editor: Jim Hutchins/Nomad