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Yes, The New Yorker

Published on .

Among the many big marketing ideas behind the little Mini Cooper is this recent insert seen in The New Yorker, featuring Mini-inspired cartoons by New Yorker artists, many of which make light of the car's diminutive stature. Boldly refreshing in the face of the continuing SUV onslaught, and an idea that was repeated mere weeks later by Grey Goose vodka, which also did a New Yorker ad special with cartoons. Don't look at both at the same time, though - that's drinking and driving.

Client: BMW Mini Cooper Agency: Crispin Porter + Bogusky/Miami CD: Alex Bogusky ACD: Andrew Keller, Bill Wright Cartoonists: Sam Gross, Frank Gotham, Tom Cheney, Mort Gerberg, Jack Ziegler, Danny Shanahan

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