As head of marketing at the company that makes Photoshop, Ann Lewnes is perfectly aware of the importance of creativity. She also knows how creativity can be used for good. "We push boundaries of creativity in everything we do," she said.
One good example is Photoshop's 25th anniversary ad, released during this year's Academy Awards. The spot shows several film stills and digital artwork transformed through the software, animated to Aerosmith's "Dream On."
She also spearheaded an Ad Council anti-bullying campaign.