Ten years ago, we introduced the Creativity 50 as part of Creativity the publication's 20th anniversary. We wanted to honor the people and companies who redefined creativity as we knew it in the previous two decades -- those who broke ground in advertising and marketing with their fresh thinking and eye-opening ideas, as well as a handful of others who changed culture and our way of life.
In the decade since, the Creativity 50 has celebrated each year's game changers in a broad spectrum of fields -- not just from our industry, but also from art, technology, pop culture, science, entertainment and more -- because creativity as we know it can not be contained. Innovations in one field can spark brilliant ideas in another, which is what the list has aspired to do all along.
Also, you may have noticed that some of the years top innovators are missing from this list. Why? Because they've consistently "hogged" the spotlight for appearing in the Creativity 50 time and again over the past ten years. For our anniversary we applaud these untiring alumni who would have made the list yet again in our special Creativity All-Stars list.
We hope that the accomplishments of this year's celebrants and of our past honorees continue to inspire you to think bigger and more boldly and create passionately and abundantly in the years to come. —Ann-Christine Diaz