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Methodology

Published on .

Delahaye Medialink Public Relations Research's system for measuring news media coverage was used to analyze the frequency and quality of appearances by 30 top media professionals. The survey measured a variety of media executives supplied to Medialink by Advertising Age, and tracked coverage of individuals in a sample of electronic and print media. Greater weight was applied to media capable of generating mass societal impressions, such as TV. Delahaye Medialink (delahayemedialink.com) combines research techniques, technology and insight to help companies understand and improve their reputations, and plan and evaluate their communications programs. It is based in Norwalk, Conn.
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