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Delahaye Medialink Public Relations Research's system for measuring news media coverage was used to analyze the frequency and quality of appearances by 30 top media professionals. The survey measured a variety of media executives supplied to Medialink by Advertising Age, and tracked coverage of individuals in a sample of electronic and print media. Greater weight was applied to media capable of generating mass societal impressions, such as TV. Delahaye Medialink ( combines research techniques, technology and insight to help companies understand and improve their reputations, and plan and evaluate their communications programs. It is based in Norwalk, Conn.