The Street Review: Ellen Keel

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Brawny: My first reaction was that it's rather nice to see a man demonstrating a household cleaning product, but then the ad ends up being so tongue-in-cheek that it's kind of patronizing. At least it doesn't take itself too seriously. I wasn't overwhelmed by an urge to run out and buy a roll, but it would take a lot for a paper towel ad to bring that about. If they were just trying to make their brand name more memorable, they've done a fair job. 2 stars

Ellen Keel is a music administrator who uses paper towels to wipe up the mess she makes during her downtime as an experimental spirits mixologist.

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