Sheraton The Rolling Stones initially sucked me into this ad, but the more I thought about it, is an image of partying rockers really the image a hotel chain wants to spread? The hotel exterior as well as the room itself struck me as utterly generic, and I would have liked to see something more distinctive. As someone who travels frequently, this particular branding of Sheraton wouldn't make me any more likely to choose it the next time I'm traveling. Although it's catchy enough to keep me watching, I don't think it improves my image of the hotel chain. 1 star
Ms. Devir is a broadcast news producer and a baking maniac.