Unlike Ad Age's other lists such as Magazine A-List or Agency A-List, the honorees here are incredibly varied -- from Oreos to The Onion to the Weather Co. -- so there is no ranking here real or implied. Our goal is to pick things that are inventing the future in their industries, and impacting the worlds of media and marketing.
Last year, Ad Age singled out the likes of YouTube, for its bold content experiment, Windows Phone and Pinterest. This year, we've got the celebrity face of big data Nate Silver, Gawker Media's scoop-machine Deadspin and GE, an industrial conglomerate that found a human voice in social media.
Also on the list is a VC firm that finally gets Madison Avenue, First Round Capital; two allies in mobile who
Enjoy our list.