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BlackBerry's New Rule for Agencies: Work Together

'The One Thing I Don't Need Is More Data'

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NEW YORK (AdAge.com) -- Want to work with Research in Motion? Better learn to work with other agencies, whether creative, media, social or PR. Also, don't even think about offering them another analytics "dashboard."

Research in Motion Marketing VP Brian Wallace talked about what works and what doesn't work for him when it comes to agency relationships at Ad Age's Digital Conference April 14. Watch the video for an edited recap.

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VIDEOGRAPHY: STEVE RADDOCK

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