×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Digital Conference

'Like' the Brand? Loyal3 Wants You to Own the Company

Three Clicks From Fan to Owner On Facebook

By Published on .

The idea behind startup Loyal3 is as simple as it is disruptive: provide a technology platform for brands to sell their own shares (actually $10 fractions of shares) to consumers on Facebook -- a concept CEO Barry Schneider calls "the ultimate 'like' button." A simple idea, for sure, but a difficult one to pull off, which is why the startup has spent the past three years building a platform that can handle billions of small transactions, as well as earning the blessing of the SEC.

Loyal3 is slated to launch in May with a number of brands hoping to give their fans a chance to own the company. Mr. Schneider appeared with investor and former Facebook chief privacy officer Chris Kelly at Ad Age Digital 2012:

Most Popular