Digital Conference

How Cory Booker Saved Newark From Conan O'Brien Using Social Media

Tools Previous Mayors Never Had

Published on .

When Conan O'Brien became the latest comedian to take a shot at Newark a few years back, Mayor Cory Booker had more options to respond than his predecessors would have.

He looked up how many people watch "The Tonight Show," where Mr. O'Brien was then the host, Mr. Booker said at the recent Ad Age Digital Conference. "My social media analytics are multiples of that in one week," he said. "And so I said, 'Wait a minute. I'm going to change the paradigm once and for all.'"

Hear Mr. Booker tell the story.

Advertising Age Player

Also at the conference, Facebook CMO Rebecca Van Dyck explained how the company plans to get people using its new Home app and Eva Longoria explained why smart actors are taking a look at digital platforms like Hulu, where her new series starts soon.

Most Popular