Digital Conference

'Kardashians,' 'Housewives' Coming to Hulu in NBCU Deal

Hulu CEO Anticipates 'Massive Amount of Consumption'

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Hulu has struck a deal with NBC Universal to stream past seasons of Universal Television's "Brooklyn Nine-Nine" and "The Mindy Project," Hulu CEO Mike Hopkins said Wednesday during the second day of the Ad Age Digital Conference.

The agreement will also bring reality shows from NBC-owned networks, including Bravo's "The Real Housewives" franchise and "Top Chef," and E!'s "Keeping up with the Kardashians."

The shows will be available to Hulu Plus subscribers, who pay a subscription fee each month to stream TV shows and movies that aren't available on Hulu's free service.

Mr. Hopkins explained the implications for consumers and advertisers of the NBC Universal deal:

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The new shows will help to bolster six-year-old Hulu's lineup of programming as it battles with other video-streaming providers like Netflix for the attention of consumers. Today, 60% of Hulu Plus users access the platform on a TV, according to Mr. Hopkins, who became CEO six months ago. That figure is likely to keep growing, particularly as new devices come along to help.

Hulu will be available on Amazon Fire, the set-top device Amazon introduced today in a bid to compete with Apple TV, Roku and Xbox One.

The fastest-growing platforms among users are still tablets and mobile phones, but Mr. Hopkins also told the Ad Age Digital conference that he thinks Hulu will one day be on cable boxes.

The video-streaming platform has more than five million subscribers for its Hulu Plus service, with more than $1 billion in revenue, according to Mr. Hopkins.

"We're becoming a daily part of our subscriber's lives," he said from the Ad Age Digital conference.