Digital Conference

Video: Seth Farbman on Culturally Contextual Marketing

Spotify CMO on the Power of Data

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After discussing how to use music to engage fans in a digital world at the Ad Age Digital Conference, Spotify CMO Seth Farbman took some time to talk data. Spotify sits on a treasure trove of consumer data and Mr. Farbman is interested in using data to create culturally contextual marketing. One example: With the U.S. election heating up and angry voters on both sides of the aisle threatening to move to Canada, Spotify was one of a few marketers who capitalized on that trend in its marketing message.

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