Digital Conference

Video: Hyatt's Sandra Micek on the Millennial Mindset and Brand Purpose

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At the Ad Age Digital Conference Tuesday, Sandra Micek, senior-VP global brands at Hyatt, discussed the importance of putting consumers at the center of every company decision, not just marketing decisions. After her panel, Ms. Micek chatted with Ad Age about Hyatt's consumer insights on millennials, as well as how the company's brand purpose plays into all of its marketing communications efforts.