×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Digital Conference

Visa CMO Kevin Burke on What Trends in Commerce Mean for Marketing

Future Not About Cost Per Click but Cost Per Engagement, Burke Says

By Published on .

Commerce is rapidly changing, and companies like Visa see it as an indicator of what's to come in marketing, particularly as the physical, digital and social aspects of commerce converge.

Visa CMO Kevin Burke spoke at Ad Age's Digital Conference in San Francisco on Tuesday, talking about his vision of the future of marketing -- what he calls "omni-commerce" -- and how the company is adapting its marketing to keep up with its payment innovations. He gave us some highlights in these mini-clips:

Advertising Age Player

Advertising Age Player

Advertising Age Player
Most Popular