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Vox Media CEO: Here's How We Make Money

Network Can Offer High-Touch, Premium-Brand Ads Scale, Says Jim Bankoff

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Vox Media's heavy investment in content has the media world buzzing about how exactly it plans to make money on its pricey endeavors.

In November, the company acquired the Curbed Network trifecta of Curbed, Racked and Eater for a reported $20 million to $30 million. Then, earlier this year, it hired Washington Post superstar Ezra Klein, giving him the resources to found an ambitious new publication, now called Vox.com, a project the Bezos-owned Post reportedly considered and turned down.

Here, following a talk at this week's Ad Age Digital conference, Vox CEO Jim Bankoff expands on his company's strategy:

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