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Digital Media

DIGITAL ON DEMAND

Published on .

The digital revolution is as ubiquitous as the number of iPods walking the urban streets and gamers glued to their PlayStation 2s.

Never before in the last 50 years has TV appeared as vulnerable as it does now; marketers and their agencies are taking all necessary steps to reach consumers via broadcast on the one hand while shifting dollars to a cacophony of digital media choices ranging from broadband video to satellite radio. It's a new world in which a hit like ABC's "Desperate Housewives" can reach viewers via their TV sets or their MP3 players.

This first annual Digital Media report is designed to help marketers get up to speed as these new digital options reshape the media landscape and put consumers in control.

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