Digital Media

Fine-tuning

How some major media agencies are adapting to the digital revolution:

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Horizon Media (Independent)

Merged Mass Transit Interactive with Horizon Interactive.

Isobar (Aegis Group)

Stand-alone unit offering online media planning/buying, paid search, creative.

MediaCom (WPP Group)

Hired Kathleen Sheridan as managing director, Beyond Interactive. Building search.

Mediaedge:cia (WPP)

Merged Wunderman Media, Digital Edge and Outriderto create MEC Interaction.

MediaVest (Publicis Groupe)

Renamed TV buying Video Investment & Activation. Anointed Pam Zucker senior VP-marketplace ignition over new media.

MindShare (WPP)

Created MindShare Interaction; works closely with broadcast. New-media specialist placed in each client buying team.

MPG (Havas)

In 2004, created MediaContacts online/interactive unit. Now adding expertise in data strategy/modeling. Moved Louis Jones, exec VP-managing director, to New York with goal of aligning MPG and MediaContacts more closely.

Universal McCann (Interpublic)

Named David Cohen to exec VP-U.S. director of digital communications; Damian Blackden gets similar role in Europe-Middle East-Africa.

ZenithOptimedia Group (Publicis)

Hired Andy Sims as director-digital media from interactive unit of Butler, Shine, Stern & Partners; he'll provide expertise for both Zenith and Optimedia, overseeing digital strategy.
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