Merged Mass Transit Interactive with Horizon Interactive.
Isobar (Aegis Group)
Stand-alone unit offering online media planning/buying, paid search, creative.
MediaCom (WPP Group)
Hired Kathleen Sheridan as managing director, Beyond Interactive. Building search.
Merged Wunderman Media, Digital Edge and Outriderto create MEC Interaction.
MediaVest (Publicis Groupe)
Renamed TV buying Video Investment & Activation. Anointed Pam Zucker senior VP-marketplace ignition over new media.
Created MindShare Interaction; works closely with broadcast. New-media specialist placed in each client buying team.
In 2004, created MediaContacts online/interactive unit. Now adding expertise in data strategy/modeling. Moved Louis Jones, exec VP-managing director, to New York with goal of aligning MPG and MediaContacts more closely.
Universal McCann (Interpublic)
Named David Cohen to exec VP-U.S. director of digital communications; Damian Blackden gets similar role in Europe-Middle East-Africa.
ZenithOptimedia Group (Publicis)
Hired Andy Sims as director-digital media from interactive unit of Butler, Shine, Stern & Partners; he'll provide expertise for both Zenith and Optimedia, overseeing digital strategy.