McIlhenny Co. uses its easily identifiable Tabasco sauce labels as the backdrop for defining the heat index of its four flavors. The new print effort was developed by Omnicom Group's DDB, Dallas. Copywriter: Julie Bowman. Art director: Kathy Redick.
Avery has a showy way to personalize CDs burned on a PC, as demonstrated in these ads from agency DGWB, Santa Ana, Calif. Photographer: David Albanese. Art director: Andre Gomez. Copywriter: Elliot Allen.