Aurora Foods taps into consumers' creative baking behavior with a new print effort for Duncan Hines. Recipes for the fanciful headwear, including the cake and cookies pictured, accompany the creative. Interpublic Group of Cos.' Bozell, New York, handles. Creative director: Rich Levy. Copywriter: Rob Rooney. Art director: David Lloyd.
Evian and Messner Vetere Berger McNamee Schmetterer Euro RSCG, New York, spotlight the "Nomad" bottle by hanging them off this identical pair of gunslingers. Art directors: John Tumelty, Guy Seese. Copywriter: Jason Holzman. Creative director: James Cheung.