PowerBar's PowerBar ProteinPlus helps weightlifters kick it up a notch.The ad for the Nestle brand, from Publicis Groupe's Publicis, Dallas, will soon be joined by two that show the lighter side of helping athletes "Be great." Senior copywriter: Dirk Mitchell. Senior art director: Manuel Moreno.
ADIDAS AMERICA goes back to the future. The "Every Adidas Has a Story" campaign by LEAGAS DELANEY, London, summons Ivan Lendl's argyle jacket, circa 1981, and a reproduction of the company's first track suit.
Bank of America catches the Olympic spirit in a campaign to support its sponsorship of the games. Print and TV from Bozell, New York, are tagged "embracing ingenuity." Art director: Lori Sibal. Copywriter: Ed Johnson.