For an even bolder look than usual, Kohler Co. and GSD&M, Austin, Texas, turned to photographer David LaChapelle, who created this nimble shower goddess (below). Art director: Lynn Sarnow. Copywriter: Russell Lambrecht.
Absolut Spirits Co. goes chichi with Absolut Isabell, a flowery rendition based on the work of famed florist Robert Isabell, from Omnicom Group's TBWA/Chiat/Day, New York. Art director and copywriter: Geoff Hayes.
Fishing for a new angle to hook sportsmen, Hummingbird Fishfinders gets close to the quarry (right) with the Piranha. Ads created by McRae
Communications, Fayetteville, Ga. Art director: Bill Taylor. Copywriters: Cathy Lepik and Joe Snowden.