Mad magazine's Alfred E. Neuman closes the gap (the one in his teeth) in an attempt to drive teens to drink . . . milk. Interpublic Group of Cos.' Bozell, New York, developed the effort for nATIONAL MILK PROCESSORS and Dairy Management. Executive creative director: Tony Granger. Senior art director: Jan Jacobs. Senior copywriter: Amber Logan.
Just because the company is complicated doesn't mean the choice of which hot sauce to buy has to be. McClain Finlon Advertising, Denver, makes the case for Spark Sauce in its first-ever advertising. Creative director: Tom Leydon. Art director: Steve Whittier. Copywriter: Eric Liebhauser.