R.J. Reynolds Tobacco Co.'s Camel brand presents itself as an indulgent treat in this ad from Mezzina Brown & Partners, New York. Art
director: Anthony Turi. Creative director: Clark Moss.
Zebco Corp. tackles unusual fishing advice in a print campaign for its Rhino fishing gear brand. Ads from Gabriel deGrood Bendt, Minneapolis, break in January issues of fishing magazines. Art director: Wayne Thompson. Copywriter: Jeff Schuller.
Shots of big, juicy beef need almost no headlines. But in a current print campaign for the National Cattlemen's Beef Association, Publicis Groupe's Leo Burnett USA quips about consumers' passion for the red stuff. Art director: Kevin Butler. Copywriter: Jim Bosiljevac. Executive
creative director: Jonathan Hoffman.