Olympic skier Jonny Mosely tries a different kind of downhill action in print ads (top, r.) for Bolle eyewear from MulleR & Co., Kansas City, Mo. Creative director: John Muller. Designer: Chris Kincaid.
Even big ideas, like the snowboard, have humble beginnings. That's the the reminder (bottom, l.) from Johnnie Walker Black Label, in this
ongoing campaign from Bartle Bogle Hegarty, New York. Creative directors: Kevin McKeon, William Gelner. Copywriter: Peter Kain. Art director: Gianfranco Arena.
Ski hotshot Evan Raps gets the point across in a print ad (bottom, r.) for Rossignol from Lisaius Marketing, Burlington, Vt. Creative director: Joe Lisaius. Art director: Peter Stark. Photographers: Jeremy Putman, Chris O'Connell.