Digital Media

Work 1.6.03

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Amstel Light, in this ad (top, l.) from Lowe, New York, takes a laid-back approach to the ski vacation. Copywriter: Dave Rakowiecki. Art director: Dustin Duke.

Olympic skier Jonny Mosely tries a different kind of downhill action in print ads (top, r.) for Bolle eyewear from MulleR & Co., Kansas City, Mo. Creative director: John Muller. Designer: Chris Kincaid.

Even big ideas, like the snowboard, have humble beginnings. That's the the reminder (bottom, l.) from Johnnie Walker Black Label, in this

ongoing campaign from Bartle Bogle Hegarty, New York. Creative directors: Kevin McKeon, William Gelner. Copywriter: Peter Kain. Art director: Gianfranco Arena.

Ski hotshot Evan Raps gets the point across in a print ad (bottom, r.) for Rossignol from Lisaius Marketing, Burlington, Vt. Creative director: Joe Lisaius. Art director: Peter Stark. Photographers: Jeremy Putman, Chris O'Connell.