Bank of America gives a whole new meaning to "captive audience" in ads to introduce Total Security Protection, a program of safeguards for credit-card users. The $26 million campaign, from Bozell Worldwide, New York, includes TV, radio, outdoor and direct mail. Art Directors: Jay Benjamin and Katie Carlile. Copywriter: Michael Fetsko.
AMERICAN HONDA MOTOR CO. was only too happy to turn children's ideas of what cars should be into reality in this ad from Rubin, Postaer & Associates, Santa Monica, Calif. Creative directors: Mark Erwin and Wendi Knox. Copywriter: Mark Erwin. Director: Gerard deThames. Executive producer: Gary Paticoff.