Heineken USA commissioned pop artist Monsieur Z to design point-of-sale materials for its Amstel Light promotions (above). Ryan Partnership,
Westport, Conn., handles. Senior art director: Ryan Murphy.
Chivas Bros. has hidden a surprise in this ad for Chivas Regal (left). Brand Architecture International handles. Creative director, copywriter and
art director: Zach Watkins. Photographer: Gabriella Imperatori-Penn.
A little Cuervo can go a long way in a campaign for the Jose Cuervo brand (right) by Arnell Group, New York. Creative director: Michael Norton.
Photographer: Sandro Sodano.
Pella Products hopes to flip consumers' switches with a print effort from Y&R Advertising, New York. Executive creative director: Bob Wyatt. Art director: Tom Pratt. Copywriter: Jim Othmer.