`More' magazine challenged agencies to advertise the spending power of women over 40. DiMassimo Advertising, New York, delivered. Creative director: Mark DiMassimo.
The Bank of New York uses its founder, Alexander Hamilton, as poster boy in a new campaign. The campaign, from DDB Worldwide, New York, includes print, radio and direct mail. Art Director: Dominick Baccollo. Copywriter: Thomas Baginski.
MasterCard International ads from McCann-Erickson worldwide, New York, say leave the dead presidents home. Art director: Tim Dillingham. Copywriter: Robert Frost.