Nike's Air Jordan brand unleashes this "Love Is ..." campaign from Wieden & Kennedy, New York. Art director: Adrian Hilton. Copywriter: Tina Johnson. Creative directors: Ty Montague, Todd Waterbury.
American Express Co. promotes its sponsorship of NBA and WNBA basketball with a campaign from Ogilvy & Mather, New York. In one, New Orleans players visit a witch doctor to hex visiting Los Angeles Lakers players. Copywriter: Chris Mitton. Art director: Terry Finley.
Wieden & Kennedy, Portland, Ore., came up with another reason ESPN's audience can feel good about being sports fans. Creative directors: Ty Montague, Todd Waterbury. Account director: Kim Schoen. Copywriter: Kevin Proudfoot.