Ralph Lauren Co. (above) redefines "bodice ripper" in an ad for the designer's flagship line. The spring 2003 campaign was shot by fashion photographer Bruce Weber. Ads were created by Carlson & Partners, New York, and run in fashion and lifestyle magazines. Art director: Maia James Muller.
Victoria's Secret (below) sent supermodel Gisele Bundchen to commune with nature on the beaches of Virgin Gorda to launch its Breathless
fragrance. The ad, created in-house and shot by fashion photographer Russell James, breaks in July magazines. Art director: Nancy Arnold. Copywriter: Kathi Van Zandt.