Kraft Foods' Altoids introduces breath strips with more "Curiously Strong" ads from Publicis Groupe's Leo BurnetT USA, Chicago. Art Director: Noel Haan. Copywriter: G. Andrew Meyer.
Volkswagen of America blows its top in outdoor ads to introduce the Beetle convertible, from Havas' Arnold Worldwide, Boston. Art director: Adele Ellis. Copywriter: Susan Corbo.